44.4% Of Ukrainian Adult Population: Cellularized

This is a result of marketing research survey held by the Kiev International Institute of Sociology (KIIS). Another 18.5% will buy cell phones this year, according to the survey. According to data from mobile companies, mobile penetration is higher: 67%. Concorde Capital: The difference can be explained by the fact that many owners of mobile phones are customers of more than one mobile operator. Another explanation is that KIIS counted penetration only for the adult population, while teenagers tend to have more mobile devices than adults on average. KIIS’s expected mobile penetration growth of about 40% in 2005 looks promising for mobile sector. However, we believe this data may be biased upward, as respondents who do not have a mobile phone tend to say they will have one soon, as they may be embarrassed to admit they do not own one.