UMH get rights to be exclusive ad vendor for Yahoo and LastFM in Ukraine
11 July 2008
United Media Holding (A65 GR: BUY) announced yesterday it signed a contract with SUP (Russia), Yahoo’s and Last.fm’s exclusive advertising vendor in the CIS, to sell banner ads on these sites to Ukrainian customers. Olha Pankiv: The move supports UMH’s strategy of increasing revenues from the Internet segment. We project the company to boost its market share on the Internet from 0.5% in 2007 to 8% this year. Ukrainian companies’ Internet advertising expenditures made up USD 12 mln in 2007, 1% of total ad spending.
