Kyivstar’s subscriber base (10.94 mln) became higher than UMC (10.2 mln) in September. This is the first time since November 2003, that Kyivstar has been number one in terms of reported subscriber base. Concorde Capital: As UMC has a more liberal definition of subscriber base (they count all pre-paid subscribers which called during the last six months, while Kyivstar only counts subscribers who made a call during the last three months), in fact, they lost their position much earlier. Now they have officially lost their top spot. Note that in July 2005, UMC announced it had decided to pay more attention to increasing the quality of its service rather than attracting new subscribers.