United Media Holding announced today that it attracted USD 45 mln via the placement of a 15% equity stake, putting its MCap at USD 300 mln. Listing, under Cyprus-registered parent Advantest PLC, began today on the Frankfurt Stock Exchange under the ticker A65 GF. The company placed 4.7 mln GDRs at USD 8.28 per DR (2:1 GDRs per ordinary share). UMH is the umbrella for Ukrainian Media Holding, a key player on the domestic publishing, Internet and radio markets, and the majority owner of Russian Populyarnaya Pressa publishing house. Concorde Capital acted as sole financial advisor and bookrunner.